Breczku Anna Mária (2022) Promoting sustainable consumption in consumer-to-consumer interactions. In: Shape the future together! - IV. BBS International Sustainability Student Conference Proceeding (PDF) Budapesti Gazdasági Egyetem. Budapest Business School, pp. 48-66. ISBN 978-615-6342-21-8 (Benyújtva)
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Abstract
Customers buy plastic-wrapped products which contribute to harming the environment. The focus of current research is those aspects of sustainable consumption, which contribute to the increasing number of consumer choices based on the principles of sustainability. More specifically the research aims at understanding those consumer groups that spread information about sustainable buying decisions. The aim of the research is to find answers to these questions: 1. How can customers be influenced to make more conscious purchasing decisions? 2. What are the best influencing tools to reach consumers? 3. Who inspires consumers to choose different products? To answer these questions, a quantitative method will be used, in the form of a questionnaire. Also, measuring the effectiveness of influencing tools on a scale from 1-10. Participants will be recruited through social media channels. The researcher believes that age groups are influenced by different tools. Research also shows that customers are often considerably influenced by other customers who speak out about the importance of sustainability. This factor must be considered. The research aims at identifying those consumer groups which play the most influential role in advancing sustainability among other consumers. It will support customers on personal changes and showcase the most effective influencing tools for each age group.
Tudományterület / tudományág
társadalomtudományok > közgazdaságtudományok
Kar
Intézmény
Budapesti Gazdasági Egyetem
| Mű típusa: | Könyv része | ||||||
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| Szerző publikációban használt neve: |
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| Kulcsszavak: | sustainable consumption, customer-customer interactions | ||||||
| Felhasználó: | Kovács Zsolt | ||||||
| DOI azonosító: | https://doi.org/10.29180/9786156342218_4 | ||||||
| Rekord készítés dátuma: | 2022. Már. 29. 15:30 | ||||||
| Utolsó módosítás: | 2022. Ápr. 07. 11:43 | ||||||
| URI: | https://publikaciotar.uni-bge.hu/id/eprint/1868 |
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